According to a recent study, sustainability concerns have become elevated among wine drinkers over the past year, and they are looking for alternative wine options, such as organic wine, natural wine, preservative-free wine, and more. The success of the natural wine is perceived on its health benefits, less threat to the environment, better taste, and fine quality. However, the definition of ‘natural wine’ varies among customers and isn’t well understood by all. Since natural wine doesn’t contain any artificial preservatives, they are perceived to be better for the environment and health.
Sustainability Matters
Sustainability has become a buzzword across various industries, and the wine sector is no exception. Consumers are increasingly considering the environmental impact of their choices, leading to a surge in demand for wines that prioritise sustainability throughout the production chain. Organic and natural wines align with these values, as they often adhere to environmentally friendly practices in both vineyard management and winemaking.
Organic farming promotes biodiversity, soil health, and water conservation, creating a positive impact on ecosystems. Moreover, natural winemaking practices reduce the carbon footprint associated with conventional methods, where heavy machinery and chemical inputs are commonly used. As consumers become more eco-conscious, the choice to support sustainable practices in the wine industry becomes a powerful statement.
Natural Wine – Back to the Basics
Natural wines take the concept of minimal intervention to a whole new level. These wines are crafted with a hands-off approach, allowing the grapes to ferment with naturally occurring yeasts. The result is a wine that reflects the terroir, the unique characteristics of the vineyard, in its purest form. No additives, no manipulation, just a genuine expression of the grape and the land. This return to traditional winemaking methods resonates with those seeking an authentic and unadulterated experience.
Organic Wines for a Greener Future
Did you know organic wine has shown positive volume growth globally by +5% volume CAGR, 2017-2022? When it comes to sustainability, wine consumers consider organic wine as the best alternative. The grapes used to make organic wine are grown without synthetic pesticides and fertilisers. This preserves the health of the soil and promotes biodiversity. Consumers are drawn to the idea of supporting practices that have a minimal impact on the planet.
Health-conscious Wine Consumers
Another significant factor fuelling the demand for organic and natural wines is the growing emphasis on health-conscious living. Consumers are becoming more mindful of what they put into their bodies, seeking products that are free from synthetic additives and chemicals. Traditional winemaking often involves the use of sulphites, which act as preservatives but can cause allergic reactions in some individuals. Natural wines, being preservative-free, appeal to those with sensitivities to sulphites and others who prioritise a more natural, unadulterated drinking experience.
Moreover, the minimal intervention approach in natural winemaking extends to the cellar, where winemakers avoid the use of commercial yeasts and excessive filtration. This results in wines that better reflect the unique characteristics of the grape and the terroir. The authenticity and purity of natural wines resonate with consumers seeking a genuine and unmanipulated expression of the fruit.
Preservative-Free Wines – Sipping Healthier
In a world where additives and preservatives have become commonplace in our food and beverages, preservative-free wines emerge as a symbol of purity. Traditional winemaking often involves the addition of sulphites, compounds that act as preservatives to extend a wine’s shelf life and prevent oxidation. However, some individuals are sensitive to sulphites, experiencing adverse reactions such as headaches or allergic symptoms.
Preservative-free wine, a subset within the organic and natural wine movement, eliminates or significantly reduces the use of sulphites, offering a choice for those seeking a purer, more health-friendly option. By forgoing these preservatives, winemakers are not only catering to the needs of a growing health-conscious consumer base but also crafting wines that celebrate the essence of the grape without interference.
The Experience of Natural and Organic Wines
Beyond the health and sustainability factors, the growing popularity of natural and organic wines can also be attributed to the unique and authentic experiences they offer. These wines often showcase the true character of the grapes and the region, allowing consumers to connect with the land and the winemaking process in a more profound way.
Natural wines, with their minimal intervention philosophy, exhibit a spectrum of flavours and textures that can be intriguingly different from more manipulated conventional wines. This diversity appeals to adventurous wine enthusiasts looking for new and distinctive taste experiences.
Other Reasons to Choose Organic and Natural Wine
Biodiversity Preservation
Organic vineyards prioritise biodiversity by avoiding the use of synthetic pesticides and herbicides. This commitment extends beyond grape cultivation, creating an ecosystem where various plants, insects, and animals coexist. Choosing natural organic red wine supports this biodiversity-friendly approach.
Reduced Carbon Footprint
Minimal intervention winemaking, a hallmark of natural organic wines, often means less reliance on heavy machinery and fewer transportation needs. This results in a reduced carbon footprint, contributing to efforts to mitigate climate change and promote a more eco-conscious wine industry.
Healthier Soil
Organic farming practices prioritise soil health by avoiding synthetic fertilisers and chemicals. This not only benefits the immediate vineyard but also fosters long-term soil sustainability. Healthy soils contribute to the overall health of the vine, leading to more resilient and flavourful grapes.
Lower Risk of Allergies
For individuals sensitive to sulphites or other chemical additives commonly found in conventional wines, natural organic wines offer a lower risk of allergic reactions. The absence or minimal use of preservatives can make these wines a preferred choice for those seeking a gentler option.
Community and Social Responsibility
Opting for natural organic wines reflects a commitment to social responsibility. Many producers in this category prioritise fair labour practices, ethical sourcing, and community engagement. Choosing organic red wine is not just a taste preference but a conscious decision to support businesses that align with ethical values.
The Bottom Line
The increase in demand for organic and natural wines is a testament to the changing preferences of consumers who are increasingly prioritising sustainability, health, and authenticity in their choices. As the wine industry continues to adapt to these evolving trends, there is a promising future for producers who embrace organic and natural winemaking practices. The movement towards a more sustainable and health-conscious approach to wine consumption is not just a passing trend but a reflection of a broader cultural shift towards mindful living and a deeper connection with the products we consume.
